Why do we need to worry about content?

Because there is only one universal way to get attention. That way is to tell stories.

A story is an idea you put out into the world. A story can be a case study, or a Q&A, or a product feature, or a drunken thought scribbled on a cocktail napkin and then created as a video blog for your website.

You have to put stories out into the world if you want people to pay attention to you.

Imagine the look on your marketing team’s faces if you told them you could create more content, with less money and the quality doesn’t suck.

There is a way! It’s about leveraging different skill sets. And all it takes is a creative partner to facilitate it.

That’s where we come in.

We get asked a lot about the cost of making video. And while we’re tempted to respond with “how long is a piece of string”, this blog delves deeper into the complexities of costing out content.

Our aim at FoSho STUDIOS has always been simple – to create great content with great people.

Over the years we’ve made some amazing content and recently, we realised that there are 4 key ingredients you need to make great content: communication, collaboration, productivity and quality.

When these ingredients are developed over time, slow-cooked if you will, it makes an amazing meal. Right, enough of the cooking puns…

We’ve all gotta start somewhere, right?

Individuals with an ambition to work in the creative industries are faced with a variety of challenges. We all work hard to develop the skills that will make us employable in the future.

As creatives, we spend a lot of time at our desks. Combine that with Covid-19, and the ongoing shift to remote working, and most of us are sitting in one spot for more hours than ever before.

With that in mind, it’s important that your desk setup is the best place to create, inspire, focus, plan and deliver.

Warmworks make a real difference to people’s lives, but they lacked engaging content to convey the true scale and impact of their work. With a Scottish Parliament reception to be held in June 2022, Warmworks needed new content to communicate why they exist, what they offer and how they deliver their services.

The Centre for Virus Research (CVR) has received increased interest since the Covid-19 pandemic and wanted to capitalise on this opportunity to build brand awareness with video content.

Explore Intellectual Property rights like copyright for creatives with Harper Macleod LLP Corporate Law Solicitor, Louise Torr.