Creative partnerships, for any brand, come with myriad benefits. But the real treasure lies in finding a team whose vision aligns with yours while still contributing fresh, exciting perspectives.

Many organisations inevitably consider moving more creative in-house at some point, whether for web development and graphic design or video production. Interestingly, these organisations with their own specialised teams often approach FoSho STUDIOS, seeking our expertise in content consultation, production, and crafting stories that truly engage audiences.

But why? What makes a deep-rooted relationship with an external specialist team so valuable in this era teeming with generalists and DIY’ers?

We’re stepping into a behind-the-scenes conversation about creating content in-house. As marketers, communicators, or business owners, let’s agree on a given: the absolute necessity of understanding your audience, the objectives of your content, and the integral aspects of strategic content planning. So let’s skip the basics and delve into practical advice that will help drive your in-house video content production forward.

Want to know the secret recipe to creating outstanding content? Well, buckle up because we’re about to take you through our 8-step production process. Welcome to FoSho STUDIOS! Every journey starts with a single step and this this From The Field Episode we’ll discober them all.

Download our 2023 Video Production Brief for Free. Writing the brief is the first thing to do if you’re serious about creating content. You might want to film a client case study, a product feature, an interview, or a TV ad, but the briefing process is similarly essential for all. Writing a brief at the start of the process allows you to get the project, objectives and key messages super clear in your head. And then it allows you to quickly and easily communicate what you need to the creative partners you’re working with.

Why do we need to worry about content?

Because there is only one universal way to get attention. That way is to tell stories.

A story is an idea you put out into the world. A story can be a case study, or a Q&A, or a product feature, or a drunken thought scribbled on a cocktail napkin and then created as a video blog for your website.

You have to put stories out into the world if you want people to pay attention to you.

Imagine the look on your marketing team’s faces if you told them you could create more content, with less money and the quality doesn’t suck.

There is a way! It’s about leveraging different skill sets. And all it takes is a creative partner to facilitate it.

That’s where we come in.

We get asked a lot about the cost of making video. And while we’re tempted to respond with “how long is a piece of string”, this blog delves deeper into the complexities of costing out content.

Our aim at FoSho STUDIOS has always been simple – to create great content with great people.

Over the years we’ve made some amazing content and recently, we realised that there are 4 key ingredients you need to make great content: communication, collaboration, productivity and quality.

When these ingredients are developed over time, slow-cooked if you will, it makes an amazing meal. Right, enough of the cooking puns…