FROM THE FIELD:

Join the crew and explore the challenges of creating great content. Along the way, we’ll share behind the scenes of our daily experience, our challenges and creative practice, as well as key insights to help you – we are also learning from experts in their own fields and these will also be featured here. Thanks for stopping by.

Latest Episode

Mini Virtual Production Studio 🚀 Launch Update

Glasgow's Virtual Production Studio: MiniVPS Update | FROM THE FIELD E18 TL;DR: We're working towards opening our Mini Virtual Production Studio (MVPS) in Glasgow, making this technology accessible to a broad range or people, brands and projects. Virtual production...

Scotland’s First Accessible Virtual Production Studio

📣 Announcement: Scotland's First Accessible Virtual Production Studio| FROM THE FIELD E17 TL;DR: FoSho STUDIOS is opening Scotland's first Mini Virtual Production Studio (MVPS) in Glasgow supported by the Innovate UK Creative Catalyst Programme. Virtual production has...

Creative Partners: The value of specialists in a world of generalists

Creative partnerships, for any brand, come with myriad benefits. But the real treasure lies in finding a team whose vision aligns with yours while still contributing fresh, exciting perspectives.

Many organisations inevitably consider moving more creative in-house at some point, whether for web development and graphic design or video production. Interestingly, these organisations with their own specialised teams often approach FoSho STUDIOS, seeking our expertise in content consultation, production, and crafting stories that truly engage audiences.

But why? What makes a deep-rooted relationship with an external specialist team so valuable in this era teeming with generalists and DIY’ers?

Unlocking In-House Video Production: Four Top Tips

We’re stepping into a behind-the-scenes conversation about creating content in-house. As marketers, communicators, or business owners, let’s agree on a given: the absolute necessity of understanding your audience, the objectives of your content, and the integral aspects of strategic content planning. So let’s skip the basics and delve into practical advice that will help drive your in-house video content production forward.

Behind the Scenes: Full-Service Production Process | FROM THE FIELD E14

Want to know the secret recipe to creating outstanding content? Well, buckle up because we’re about to take you through our 8-step production process. Welcome to FoSho STUDIOS! Every journey starts with a single step and this this From The Field Episode we’ll discober them all.

From Concept to Creation: How to write a video production brief | FROM THE FIELD E13

Download our 2023 Video Production Brief for Free. Writing the brief is the first thing to do if you’re serious about creating content. You might want to film a client case study, a product feature, an interview, or a TV ad, but the briefing process is similarly essential for all. Writing a brief at the start of the process allows you to get the project, objectives and key messages super clear in your head. And then it allows you to quickly and easily communicate what you need to the creative partners you’re working with.

Use it or lose it: how to maximise your marketing budget before year end | FROM THE FIELD E12

From Concept to Creation: How to Maximise the Impact of your Video Content | FROM THE FIELD E12 TL;DR: It's time to allocate any remaining marketing budget before year end And the best news is, you can take your time, this doesn’t involve scrambling to spend...

From Concept to Creation: How to Maximise the Impact of your Video Content | FROM THE FIELD E11

Why do we need to worry about content?

Because there is only one universal way to get attention. That way is to tell stories.

A story is an idea you put out into the world. A story can be a case study, or a Q&A, or a product feature, or a drunken thought scribbled on a cocktail napkin and then created as a video blog for your website.

You have to put stories out into the world if you want people to pay attention to you.

How to make more video content with less | FROM THE FIELD E10

Imagine the look on your marketing team’s faces if you told them you could create more content, with less money and the quality doesn’t suck.

There is a way! It’s about leveraging different skill sets. And all it takes is a creative partner to facilitate it.

That’s where we come in.

How much does video cost? | FROM THE FIELD E09

We get asked a lot about the cost of making video. And while we’re tempted to respond with “how long is a piece of string”, this blog delves deeper into the complexities of costing out content.

Another day, another field

Mini Virtual Production Studio 🚀 Launch Update

Mini Virtual Production Studio 🚀 Launch Update

Glasgow's Virtual Production Studio: MiniVPS Update | FROM THE FIELD E18 TL;DR: We're working towards opening our Mini Virtual Production Studio (MVPS) in Glasgow, making this technology accessible to a broad range or people, brands and projects. Virtual production...

read more
Scotland’s First Accessible Virtual Production Studio

Scotland’s First Accessible Virtual Production Studio

📣 Announcement: Scotland's First Accessible Virtual Production Studio| FROM THE FIELD E17 TL;DR: FoSho STUDIOS is opening Scotland's first Mini Virtual Production Studio (MVPS) in Glasgow supported by the Innovate UK Creative Catalyst Programme. Virtual production has...

read more
Creative Partners: The value of specialists in a world of generalists

Creative Partners: The value of specialists in a world of generalists

Creative partnerships, for any brand, come with myriad benefits. But the real treasure lies in finding a team whose vision aligns with yours while still contributing fresh, exciting perspectives.

Many organisations inevitably consider moving more creative in-house at some point, whether for web development and graphic design or video production. Interestingly, these organisations with their own specialised teams often approach FoSho STUDIOS, seeking our expertise in content consultation, production, and crafting stories that truly engage audiences.

But why? What makes a deep-rooted relationship with an external specialist team so valuable in this era teeming with generalists and DIY’ers?

read more
Unlocking In-House Video Production: Four Top Tips

Unlocking In-House Video Production: Four Top Tips

We’re stepping into a behind-the-scenes conversation about creating content in-house. As marketers, communicators, or business owners, let’s agree on a given: the absolute necessity of understanding your audience, the objectives of your content, and the integral aspects of strategic content planning. So let’s skip the basics and delve into practical advice that will help drive your in-house video content production forward.

read more
From Concept to Creation: How to write a video production brief | FROM THE FIELD E13

From Concept to Creation: How to write a video production brief | FROM THE FIELD E13

Download our 2023 Video Production Brief for Free. Writing the brief is the first thing to do if you’re serious about creating content. You might want to film a client case study, a product feature, an interview, or a TV ad, but the briefing process is similarly essential for all. Writing a brief at the start of the process allows you to get the project, objectives and key messages super clear in your head. And then it allows you to quickly and easily communicate what you need to the creative partners you’re working with.

read more
From Concept to Creation: How to Maximise the Impact of your Video Content | FROM THE FIELD E11

From Concept to Creation: How to Maximise the Impact of your Video Content | FROM THE FIELD E11

Why do we need to worry about content?

Because there is only one universal way to get attention. That way is to tell stories.

A story is an idea you put out into the world. A story can be a case study, or a Q&A, or a product feature, or a drunken thought scribbled on a cocktail napkin and then created as a video blog for your website.

You have to put stories out into the world if you want people to pay attention to you.

read more
How to make more video content with less | FROM THE FIELD E10

How to make more video content with less | FROM THE FIELD E10

Imagine the look on your marketing team’s faces if you told them you could create more content, with less money and the quality doesn’t suck.

There is a way! It’s about leveraging different skill sets. And all it takes is a creative partner to facilitate it.

That’s where we come in.

read more
The ultimate recipe for great content | FROM THE FIELD E08

The ultimate recipe for great content | FROM THE FIELD E08

Our aim at FoSho STUDIOS has always been simple – to create great content with great people.

Over the years we’ve made some amazing content and recently, we realised that there are 4 key ingredients you need to make great content: communication, collaboration, productivity and quality.

When these ingredients are developed over time, slow-cooked if you will, it makes an amazing meal. Right, enough of the cooking puns…

read more
Content bringing warmth across the nation | FROM THE FIELD E05

Content bringing warmth across the nation | FROM THE FIELD E05

Warmworks make a real difference to people’s lives, but they lacked engaging content to convey the true scale and impact of their work. With a Scottish Parliament reception to be held in June 2022, Warmworks needed new content to communicate why they exist, what they offer and how they deliver their services.

read more