Insights
Practical thinking on content, storytelling, strategy, and production, written for real world constraints.
Same studio, sharper focus: the thinking behind our new identity
Same studio, sharper focus The thinking behind our new identity TL;DR FoSho STUDIOS has a new identity. Same name (still “for sure”), same team, same orange. The new mark is a camera viewfinder framing two speech bubbles: you & the people in your story, and us....
Why Universities Need a Content Partner, Not Just a Film Crew
Why Universities Need a Content PartnerNot Just a Film CrewFoSho STUDIOS makes content with universities and education institutions across the UK, and occasionally further afield, among them Heriot-Watt, the University of Glasgow and the University of West London....
A Small Charity Doing Big Things: Pete the Street and Glasgow Care Foundation
A Small Charity Doing Big Things:Pete the Street and Glasgow Care FoundationEarlier this year, the fire on Union Street left a scar on the city centre that anyone who knows Glasgow felt. Out of that hard moment came an unexpectedly generous act, and we were lucky...
The Flagship Narrative: The most important piece of content you need right now
The Flagship Narrative: The most important piece of content you need right now TL;DR A flagship narrative is a focused, high-quality film that does heavy lifting for your brand, campaign, or organisation. It is the anchor asset everything else is cut from. Social...
The Format Advantage: This is what happens when content stops starting over
The Format Advantage:This is what happens when content stops starting overHow a single documentary commission became a four-year series with BHF Scotland, and what that tells us about the real value of content partnership and authentic real world storytelling. TL;DR...
Losing your edge to AI: What happens when AI does the work that taught us how to think
Losing your edge to AIWhat happens when AI does the work that taught us how to think TL;DR AI is absorbing the entry level tasks that taught people how to evaluate quality. Outputs go unchecked because the people commissioning them lack the experience to assess them....
Beyond AI Slop: How Brands Stay Credible as Content Gets Messy
Beyond AI SlopHow Brands Stay Credible as Content Gets Messy TL;DR AI is making content cheaper, faster, and easier to produce at scale. That same dynamic is driving a flood of low-quality “slop”, and audiences are getting more suspicious, not less. The brands that...
What to Look for in a Content Partner: A Guide for Science, Technology and Innovation Organisations
What to Look for in a Content Partner:The Most Important Piece of Content Your Organisation Is Not Making TL;DR Science, technology and innovation organisations have complex communication needs. Not every content partner is equipped to meet them. Look for a team that...
AI translation is fine… until it breaks your timing, tone, and trust.
AI translation is fine… until it breaks your timing, tone, and trust. TL;DR Multilingual subtitling is not a translation problem, it is a timing, structure, and accuracy problem Always translate from the approved subtitle file, not the script Use AI for fast first...
Turning social viewers into website visitors
Turning social viewers into website visitors TL;DR When deliverables feel fuzzy, start with a flagship video plus a social trailer. It is a dependable pairing that fits most objectives. Social trailers earn attention in feed and send qualified viewers to your flagship...
Is your website still working for you?
Is Your Website Still Working for You? TL;DR: A good website isn’t just about design—it needs clear structure, purposeful content, and storytelling that builds trust. Your website is your own space online, not something lost in a feed. It should help people take...
Waiting Time: Bringing Scotland’s Cardiology Crisis Into Focus
Waiting Time: The Power of Video in Healthcare Advocacy | FROM THE FIELD E20 TL;DR: Our video for BHF Scotland highlighted Scotland’s cardiology crisis and screened a parliamentary reception. At its parliamentary screening, Kevin, who is featured in the video was...
Reflecting on 2024 – A Year of Creativity, Collaboration, and Giving Back
A Year of Creativity, Collaboration, and Contribution | FROM THE FIELD E19 TL;DR: We’re proud to support the charity PEEK with a direct donation on behalf of everyone who works with FoSho. We reflect on a year of standout projects and share some of this work. PEEK –...
Mini Virtual Production Studio 🚀 Launch Update
Glasgow's Virtual Production Studio: MiniVPS Update | FROM THE FIELD E18 TL;DR: We're working towards opening our Mini Virtual Production Studio (MVPS) in Glasgow, making this technology accessible to a broad range or people, brands and projects. Virtual production...
Scotland’s First Accessible Virtual Production Studio
📣 Announcement: Scotland's First Accessible Virtual Production Studio| FROM THE FIELD E17 TL;DR: FoSho STUDIOS is opening Scotland's first Mini Virtual Production Studio (MVPS) in Glasgow supported by the Innovate UK Creative Catalyst Programme. Virtual production has...
Creative Partners: The value of specialists in a world of generalists
Creative Partners: The value of specialists in a world of generalists | FROM THE FIELD E16 TL;DR: External creative teams can offer a fresh perspective that comes with specialist expertise It's vital to have a shared vision and work together as partners - it's not for...
Unlocking In-House Video Production: Four Top Tips
Unlocking In-House Video Production: Four Top Tips | FROM THE FIELD E15We're stepping into a behind-the-scenes conversation about creating content in-house. As marketers, communicators, or business owners, let's agree on a given: the absolute necessity of...
Behind the Scenes: Full-Service Production Process | FROM THE FIELD E14
Behind the Scenes: Full-Service Production Process | FROM THE FIELD E14 TL;DR: You don't need to watch the full video above. Just like social, you might not have time! Jump below. Creating awesome content isn't actually magic, it's equal parts creativity and planning...
From Concept to Creation: How to write a video production brief
From Concept to Creation: How to write a video production brief TL;DR: You have an awesome idea for content. But you’re not sure what it’s going to cost, or the first step to getting it made The solution is a video production brief This blog will help you write a...
Use it or lose it: how to maximise your marketing budget before year end
From Concept to Creation: How to Maximise the Impact of your Video Content TL;DR: It's time to allocate any remaining marketing budget before year end And the best news is, you can take your time, this doesn’t involve scrambling to spend everything in March Content is...
From Concept to Creation: How to Maximise the Impact of your Video Content
From Concept to Creation: How to Maximise the Impact of your Video ContentWhy do we need to worry about content?Because there is only one universal way to get attention. That way is to tell stories. A story is an idea you put out into the world. A story can be a case...
How to make more video content with less | FROM THE FIELD E10
How to make more video content, with less | FROM THE FIELD E10We talk to a lot of clients about bringing content ideas to lifeMost people know they need engaging content, but there are often roadblocks in the way. Sometimes it’s budgets getting squeezed, or a lack of...
How much does video cost? | FROM THE FIELD E09
How much does video cost? | FROM THE FIELD E09Ahhh, the million dollar question. We get asked about costs a lot. And while we’re tempted to respond with “how long is a piece of string”, this is actually a great opportunity to delve deeper into the complexities of...
The ultimate recipe for great content | FROM THE FIELD E08
The ultimate recipe for great content | FROM THE FIELD E08Our aim at FoSho STUDIOS has always been simple - to create great content with great people. FoSho Content Recipe:Over the years we’ve made some amazing content and recently, we realised that there are 4 key...
FoSho Flashback – Student projects from our crew | FROM THE FIELD E07
FoSho Flashback – Student projects from our crew | FROM THE FIELD E07We’ve all gotta start somewhere, right? Individuals with an ambition to work in the creative industries are faced with a variety of challenges. We all work hard to develop the skills that will make...
The ultimate desk setup that every creative needs | FROM THE FIELD E06
The ultimate desk setup that every creative needs | FROM THE FIELD E06As creatives, we spend a lot of time at our desks. Combine that with Covid-19, and the ongoing shift to remote working, and most of us are sitting in one spot for more hours than ever before. With...
Content bringing warmth across the nation | FROM THE FIELD E05
Content bringing warmth across the nation | FROM THE FIELD E05Warmworks is dedicated to providing affordable warmth to homes across the UK - in association with Energy Saving Trust, Everwarm and Changeworks. FoSho Overview:Since 2015 they have supported more than...
An inside-out view of science video communication | FROM THE FIELD E04
An inside-out view of science video communication | FROM THE FIELD E04The MRC-University of Glasgow Centre for Virus Research (CVR) is home to an internationally leading team of virologists, entirely focused on the study of human viral diseases and viruses. FoSho...
Bold content for wildlife conservation | FROM THE FIELD E03
Bold content for wildlife conservation | FROM THE FIELD E03The Royal Zoological Society of Scotland (RZSS) is a wildlife conservation charity with a bold vision: a world where nature is protected, valued and loved. 2030 Strategy Social Trailer:RZSS are best known for...
Intellectual Property: Who owns your creative work? | FROM THE FIELD E02
Who owns your creative work? | Your Intellectual Property Rights | FROM THE FIELD E02In this episode, we ask Harper Macleod LLP Associate: Louise Torr the question: Who owns your creative work? Together we explore intellectual property rights such as copyright for...
Welcome to FoSho STUDIOS | FROM THE FIELD E01
FROM THE FIELD | E01From The Field is our opportunity to share insights into what we're working on here at FoSho STUDIOS. In our first episode, we explore the projects we've been working on across video, film, audio and training. This includes eLearning and...