The Adam Smith Business School (ASBS) at the University of Glasgow were looking for content to help prospective students get an insight into student life. The challenge was to mix unique student experiences with key benefits of choosing to study here.
The video needed to inspire the next generation of postgraduate students and be suitable for use across social marketing, student recruitment and conversion activities.
During pre-production we found out that there were a number of Student Ambassadors who could share their unique experience about what it is like to live, study and socialise at the ASBS.
There was also a good balance between budget and objectives which enabled us to tell the story of 3 individual students and combine these for a flagship video. All it will take is some scripting, creativity and teamwork!
We met with the students to talk about their lived experience and how they would describe the value of studying at the ASBS.
We then matched these with key marketing messages from the University and scripted this to real life scenarios. The combination of this with direct to camera delivery created the dynamic messaging you’ll see below.
This video marketing package was received brilliantly with positive comments from all involved – especially our Student Ambassadors who were so involved across the project and our ideal audience.
This series will be used online and offline to help attract the best and brightest students from around the world to the Adam Smith Business School.
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Adam Smith Business School: Student Experience
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