CHALLENGE:
Muckle Media, a PR and creative communications powerhouse, were looking to communicate their broad spectrum of services and wide ranging projects into a dynamic showreel. The challenge was elevate Muckle Media’s brand and achievements while leveraging the archive and media assets from their high profile campaigns. The goal was to create a narrative that leverages 2D animations, typography, and in-house assets to captivate a diverse audience. Following this, we were to re-craft their showreel for recruitment.
Muckle Media Showreel:
SOLUTION:
We developed a solution to craft a 60-second dynamic showreel that combines 2D graphic animation, kinetic text, and carefully curated assets alongside bespoke graphics. This approach aimed to highlight Muckle Media’s versatility, values and extensive experience across PR, digital and creative campaigns. The showreel was designed to be modern, professional, and energetic, effectively translating Muckle Media’s brand essence and showcasing its services and keeping the content as evergreen as possible
EXECUTION:
The execution of this project involved a collaborative process with Muckle Media to ensure the showreel accurately reflected their brand and services. Using assets provided by the Muckle, we developed a creative outline that provided a pre-visualisation ahead of creating a draft animation. The production schedule was ambitious and to ensure the content was ready, we planned to align with key milestones, ensuring timely completion and delivery by the set deadline.
Employer Showreel:
IMPACT:
The completed showreels now both sit on Muckle Media’s web pages engaging visitors for years to come and are showcasing their services in a dynamic way 24-7. Targeting prospective clients and employees across various sectors, the showreels will transform audiences into action by vividly demonstrating Muckle Media’s capabilities, successes and attract the best and brightest to their award winning, and B Corp certified company.
LET’S GET CREATIVE…
EXPLORE MORE:
