Muckle Media

Agency Showreel | Graphic Animation & Kinetic Text
EXPLORE

CHALLENGE:

Muckle Media, a PR and creative communications powerhouse, were looking to communicate their broad spectrum of services and wide ranging projects into a dynamic showreel. The challenge was elevate Muckle Media’s brand and achievements while leveraging the archive and media assets from their high profile campaigns. The goal was to create a narrative that leverages 2D animations, typography, and in-house assets to captivate a diverse audience. Following this, we were to re-craft their showreel for recruitment.

Muckle Media Showreel:

SOLUTION:

We developed a solution to craft a 60-second dynamic showreel that combines 2D graphic animation, kinetic text, and carefully curated assets alongside bespoke graphics. This approach aimed to highlight Muckle Media’s versatility, values and extensive experience across PR, digital and creative campaigns. The showreel was designed to be modern, professional, and energetic, effectively translating Muckle Media’s brand essence and showcasing its services and keeping the content as evergreen as possible

EXECUTION:

The execution of this project involved a collaborative process with Muckle Media to ensure the showreel accurately reflected their brand and services. Using assets provided by the Muckle, we developed a creative outline that provided a pre-visualisation ahead of creating a draft animation. The production schedule was ambitious and to ensure the content was ready, we planned to align with key milestones, ensuring timely completion and delivery by the set deadline.

Employer Showreel:

IMPACT:

The completed showreels now both sit on Muckle Media’s web pages engaging visitors for years to come and are showcasing their services in a dynamic way 24-7. Targeting prospective clients and employees across various sectors, the showreels will transform audiences into action by vividly demonstrating Muckle Media’s capabilities, successes and attract the best and brightest to their award winning, and B Corp certified company.

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

Illuminating Winter – NL Productions

Illuminating Winter – NL Productions

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Agency Showreel – Muckle Media

Agency Showreel – Muckle Media

Inspiring Inclusion – Living Wage Scotland

Inspiring Inclusion – Living Wage Scotland

Cardiac Rehabilitation – BHF

Cardiac Rehabilitation – BHF

Fast Fashion Documentary – University of Glasgow

Fast Fashion Documentary – University of Glasgow

Beyond Borders Scotland Podcast

Beyond Borders Scotland Podcast

Legacy of a Pioneer: Professor Desmond Julian

Legacy of a Pioneer: Professor Desmond Julian

The Living Links To Our Evolution: Living Links Research Centre

The Living Links To Our Evolution: Living Links Research Centre

Setting the Stage for Sustainability: Reset Scenery

Setting the Stage for Sustainability: Reset Scenery

40 Years in Focus: Edinburgh International Book Festival

40 Years in Focus: Edinburgh International Book Festival

Nature’s Call to Action TV Ads: RZSS

Nature’s Call to Action TV Ads: RZSS

Heartstrings: A Symphony of Hope – BHF

Heartstrings: A Symphony of Hope – BHF

Cost of Living Crisis – SUII

Cost of Living Crisis – SUII

The Enchanted Forest – Light, Sound and Imagination.

The Enchanted Forest – Light, Sound and Imagination.

CVR – Unseen Hands

CVR – Unseen Hands

Alec Pearson Coaching – Brand Launch

Alec Pearson Coaching – Brand Launch

The Kids Who Fell To Earth

The Kids Who Fell To Earth

Fiodh – The Whisky Watch

Fiodh – The Whisky Watch

Education Marketing – University of Glasgow

Education Marketing – University of Glasgow

Warmworks – Bringing warmth to homes and communities

Warmworks – Bringing warmth to homes and communities

Student Experience – Adam Smith Business School

Student Experience – Adam Smith Business School

RZSS – A Bold Vision

RZSS – A Bold Vision

Edinburgh International Book Festival: Onwards & Upwards

Edinburgh International Book Festival: Onwards & Upwards

Centre for Quantic Technology: Making the Invisible Visible

Centre for Quantic Technology: Making the Invisible Visible

Bitwise Agronomy: GreenView

Bitwise Agronomy: GreenView

K2 Management: Recruitment

K2 Management: Recruitment

RZSS Edinburgh Zoo: Dinosaurs!

RZSS Edinburgh Zoo: Dinosaurs!

BHF: THE CIRCUIT

BHF: THE CIRCUIT

BIKEPACKING SCOTLAND: REIVER RAID

BIKEPACKING SCOTLAND: REIVER RAID

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

GEORGE DIAZ: HIGH RISE

GEORGE DIAZ: HIGH RISE

CALMAC: RAIL & SAIL

CALMAC: RAIL & SAIL

TASTE PERTHSHIRE: CHRISTMAS

TASTE PERTHSHIRE: CHRISTMAS

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

THE ENCHANTED FOREST: COSMO

THE ENCHANTED FOREST: COSMO

PLATFORM 18: OFFICIAL AFTERMOVIE

PLATFORM 18: OFFICIAL AFTERMOVIE

OLD CASTLE LACHLAN: CROWDFUNDING

OLD CASTLE LACHLAN: CROWDFUNDING

BHF: YES I DONATE

BHF: YES I DONATE

STRAVAIGIN SCOTLAND: LUXURY TOURS

STRAVAIGIN SCOTLAND: LUXURY TOURS

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE