The Power of Physical Activity

Parkinson's UK | Charity Video Marketing
EXPLORE

The Power of Physical Activity Social Trailer:

CHALLENGE:

Parkinson’s UK needed powerful video content to highlight the benefits of physical activity for people living with Parkinson’s. They run a variety of programmes across the country, and we were tasked with showcasing the benefits of these exercise classes for both the physical and mental well-being of participants. This required capturing the perspectives of participants, instructors, organisation representatives, and carers.

SOLUTION:

We made sure to invested the time  in understanding Parkinson’s and the benefits of physical activity for those affected, including their friends and family. Our goal was to balance the varying voices representing the programme’s value, including host facilities, Parkinson’s UK representatives, exercise class instructors, participants, and their carers. This required meticulous planning and preparation, using a live development plan and a robust production plan.

Social Reels:

The Power of Physical Activity Flagship Video:

EXECUTION:

With a small team of a self-shooting director and a sound and lighting specialist, we filmed at High Life Highland in Inverness. The day was split between recording interviews and capturing dynamic B-roll of the exercise and social activities. A single interview location setup throughout the day provided flexibility to capture the two classes and interviews as it suited the participants. The production was completed in one day to limit expenses, and the small crew allowed for quick, efficient work.

IMPACT:

The final video has had a huge positive impact in showcasing the benefits of physical activity for people living with Parkinson’s. Featuring personal stories and insights from instructors and Parkinson’s UK supporters, the content engages a wide audience. Producing a flagship video, a social media trailer, and social reels provided Parkinson’s UK with a mini campaign to communicate the power of physical activity for those living with Parkinson’s across online and social platforms.

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

The Power of Physical Activity – Parkinson’s UK

The Power of Physical Activity – Parkinson’s UK

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