Climate Change is an Opportunity

Climate Week - Glasgow Chamber of Commerce | Event Video Marketing
EXPLORE

Congress of Business Social Trailer:

CHALLENGE:

The challenge every event faces is how to encapsulate its mission and the experience of attending through content marketing. Many events are large and significant, requiring substantial investments from all involved. Consequently, they need an equivalent investment of time, energy, and talent in video marketing. As an active member of the Glasgow Chamber of Commerce, the team behind the Congress of Business (COB) event approached FoSho STUDIOS to create engaging and powerful video content that would summarise the event’s mission, vision, and themes. Given the numerous important events during Congress of Business and Climate Week, we had to balance several key events, including the flagship COB video.

Congress of Business Social Reels:

SOLUTION:

Creating effective video content marketing for events requires a deep understanding of the event’s mission, strong working relationships and sophisticated project management from concept through to delivery. Speed is essential, as is managing various calendars and production schedules whilst keeping everything on track and people informed. We meticulously planned every step, from initial planning to final delivery. Our goal was to produce a suite of content, including flagship and social media trailers, as well as short-form reels. This content was designed to be versatile, usable across email, web, and social media, thereby extending the event’s reach beyond the attendees.

Congress of Business Flagship Event Video:

EXECUTION:

A strong working relationship with the event team, a professional production approach, and high-level communication were crucial throughout the project. Planning and preparation were paramount, as was the flexibility to adapt to changes—a necessity in content creation, especially for ambitious events like Congress of Business and Climate Week. With an agile crew and adaptable equipment packages, we captured content quickly and effectively. Utilising AI tools for transcription and enabling key stakeholders to contribute to paper edits, we streamlined the process to ensure key messages were accurately conveyed.

Circular Supper Club:

IMPACT:

The resulting suite of powerful video content has been met with tremendous positive feedback from key stakeholders and their networks. The videos successfully captured the essence of the events, showcasing leadership and collaboration in the journey towards net zero. They were well-received, amplifying the message of climate action and inspiring both local and global audiences to engage with sustainability initiatives.

Working with FoSho STUDIOS has been an absolute pleasure. They have shown remarkable professionalism, agility, and enthusiasm in navigating the challenges of capturing live event content. Having collaborated with numerous film crews in Sydney, Edinburgh, and NYC, I can confidently say they are among the best. Their talent and good humour have been invaluable, especially under the pressure of a demanding brief. The quality of the content is outstanding, and I’m excited to share it with our speakers.

Lisa Torrance
Circular Glasgow Lead / Content + Partnerships Lead
Glasgow Chamber of Commerce

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

The Power of Physical Activity – Parkinson’s UK

The Power of Physical Activity – Parkinson’s UK

Climate Change is an Opportunity – COB 2024 – Glasgow Chamber of Commerce

Climate Change is an Opportunity – COB 2024 – Glasgow Chamber of Commerce

Connecting Cultures – Beyond Borders Festival

Connecting Cultures – Beyond Borders Festival

All of Us – Glasgow and Clyde Rape Crisis

All of Us – Glasgow and Clyde Rape Crisis

Comfort For Work – Comfort Global

Comfort For Work – Comfort Global

Illuminating Winter – NL Productions

Illuminating Winter – NL Productions

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Agency Showreel – Muckle Media

Agency Showreel – Muckle Media

Inspiring Inclusion – Living Wage Scotland

Inspiring Inclusion – Living Wage Scotland

Cardiac Rehabilitation – BHF

Cardiac Rehabilitation – BHF

Fast Fashion Documentary – University of Glasgow

Fast Fashion Documentary – University of Glasgow

Beyond Borders Scotland Podcast

Beyond Borders Scotland Podcast

Legacy of a Pioneer: Professor Desmond Julian

Legacy of a Pioneer: Professor Desmond Julian

The Living Links To Our Evolution: Living Links Research Centre

The Living Links To Our Evolution: Living Links Research Centre

Setting the Stage for Sustainability: Reset Scenery

Setting the Stage for Sustainability: Reset Scenery

40 Years in Focus: Edinburgh International Book Festival

40 Years in Focus: Edinburgh International Book Festival

Nature’s Call to Action TV Ads: RZSS

Nature’s Call to Action TV Ads: RZSS

Heartstrings: A Symphony of Hope – BHF

Heartstrings: A Symphony of Hope – BHF

Cost of Living Crisis – SUII

Cost of Living Crisis – SUII

The Enchanted Forest – Light, Sound and Imagination.

The Enchanted Forest – Light, Sound and Imagination.

CVR – Unseen Hands

CVR – Unseen Hands

Alec Pearson Coaching – Brand Launch

Alec Pearson Coaching – Brand Launch

The Kids Who Fell To Earth

The Kids Who Fell To Earth

Fiodh – The Whisky Watch

Fiodh – The Whisky Watch

Education Marketing – University of Glasgow

Education Marketing – University of Glasgow

Warmworks – Bringing warmth to homes and communities

Warmworks – Bringing warmth to homes and communities

Student Experience – Adam Smith Business School

Student Experience – Adam Smith Business School

RZSS – A Bold Vision

RZSS – A Bold Vision

Edinburgh International Book Festival: Onwards & Upwards

Edinburgh International Book Festival: Onwards & Upwards

Centre for Quantic Technology: Making the Invisible Visible

Centre for Quantic Technology: Making the Invisible Visible

Bitwise Agronomy: GreenView

Bitwise Agronomy: GreenView

K2 Management: Recruitment

K2 Management: Recruitment

RZSS Edinburgh Zoo: Dinosaurs!

RZSS Edinburgh Zoo: Dinosaurs!

BHF: THE CIRCUIT

BHF: THE CIRCUIT

BIKEPACKING SCOTLAND: REIVER RAID

BIKEPACKING SCOTLAND: REIVER RAID

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

GEORGE DIAZ: HIGH RISE

GEORGE DIAZ: HIGH RISE

CALMAC: RAIL & SAIL

CALMAC: RAIL & SAIL

TASTE PERTHSHIRE: CHRISTMAS

TASTE PERTHSHIRE: CHRISTMAS

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

THE ENCHANTED FOREST: COSMO

THE ENCHANTED FOREST: COSMO

PLATFORM 18: OFFICIAL AFTERMOVIE

PLATFORM 18: OFFICIAL AFTERMOVIE

OLD CASTLE LACHLAN: CROWDFUNDING

OLD CASTLE LACHLAN: CROWDFUNDING

BHF: YES I DONATE

BHF: YES I DONATE

STRAVAIGIN SCOTLAND: LUXURY TOURS

STRAVAIGIN SCOTLAND: LUXURY TOURS

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE