From Molecules to Populations

The Centre for Virus Research | CVR

CHALLENGE:

The MRC-University of Glasgow Centre for Virus Research (CVR) has received even more interest since the Covid-19 pandemic. As a result they needed new professional content to communicate their world-class facilities and research – and strengthen their brand externally.

With limited existing video, CVR needed new footage that would capture the scale of the professional facilities, the expertise of the researchers, and the impact of the work. We also needed content that spoke to a broad external audience, not just CVR’s peers within academia & research.

SOLUTION:

We chose accessible video content because of its ability to convey a lot of information in a short space of time. We worked with Faye, CVR’s Engagement & Communications Coordinator, to translate complex scientific information into digestible scripted copy. You can hear directly from her below 🙂

In addition to a flagship brand video overviewing the centre, our solution was ‘CVR Shorts’ – mini video featurettes introducing the facilities, research and equipment. This also allowed us to use actual staff working in the facility day-to-day which heightened the content’s authenticity.

EXECUTION:

Precisely scripted content was key to ensure we captured footage that was concise and free of jargon. The nature of the lab facilities meant we didn’t have space for a teleprompter so we opted to have key staff deliver their pieces to camera in sections.

We only had 1-3 hours per area to get all the content we needed – so organisation was key. We built a lot of planning and risk assessment into pre-production – working closely with the CVR team to ensure we were maximising the time we were inside the facility and minimising disruption to staff.

IMPACT:

The ‘CVR Shorts’ content has been CVR’s most successful video content to date. It allowed them to share an authentic insight into what goes on within the labs (an inside view rarely seen by the general public) and communicate research work by the key staff involved.

The shorts were snappy and highly digestible online. Being able to focus on one topic also allowed audiences to watch content tailored to specific interests – a great introduction for people considering a career with the CVR, or students looking to develop a future in research.

“I have worked with FoSho STUDIOS for nearly 18 months now and I wouldn’t use another production company again. From start to completion of every project (and they are working with us on many now) I cannot fault them.

I work in an academic setting with folks who are more used to being behind a laboratory bench than a camera, and everyone comments on how relaxed Fynn and the team make them feel, and how they actually end up enjoying being in the limelight!

I also trust them implicitly with the vulnerable folks we work with, and wouldn’t hesitate to recommend them for any project no matter how big or small.“

Faye Watson
Engagement and Communications Coordinator
MRC-University of Glasgow Centre for Virus Research (CVR)

DELIVERABLES:

CVR Welcome Video:

02:00 | H.264 | 3840 × 2160