Fiodh – The Whisky Watch
Consumer Brand | Brand Campaign & Video Marketing
Fiodh makes handcrafted watches from reclaimed Scottish whisky barrels. The product and the founder’s story are genuinely compelling, but the brand needed content that could cut through a crowded online market and drive qualified traffic to their website.
We built a content hierarchy across a 2.5-day shoot at multiple locations, including a summit, working closely with founder Michael Youmans to capture both the product and the origin story behind it. The suite covers every stage of the funnel: a 40-second brand ad running across Google Shopping and Instagram, a longer brand film sitting at the top of the Fiodh homepage, a Meet the Maker documentary piece for the brand’s Journey page, a social trailer, and a series of portrait reels. We partnered with digital specialists Evermore Communications on audience targeting and campaign distribution to ensure the content reached the right people at the right time.
Content Strategy
Storytelling
Scriptwriting
Video Production
Drone Filming
Post Production
Recruitment Film
Social Media Video
Subtitles

Brand Film:
Meet The Maker:
Social Reels:









Looking for a content partner?
Book a short discovery call
A short call to get to know eachother – no hard sell. All we’ll do is aim to understand your goal, recommend the right format, and agree next steps.
No formal prep needed. We use Google Meet and capture a shared transcript for accurate notes. No video or audio is stored.
Explore more of our work
FoSho STUDIOS regularly partner with teams across science, technology and innovation, public sector, education and social impact, tourism and hospitality, and consumer brands. Filter projects by sector and see how our partner content system adapts across different organisations and projects.