Lights Camera Literature: 40 Years in Focus

Edinburgh International Book Festival
EXPLORE

CHALLENGE:

Marking the 40th year of the Edinburgh International Book Festival we once again are media sponsors and creative partner, producing content across the festival. Given the Festival’s historic significance and the desire to resonate with both past attendees and a new generation of literary enthusiasts, the task was to craft a blend of emotion, nostalgia, and contemporary engagement. The team were looking to amalgamate the festival’s legacy with the theme ‘The Joy of Words’ and engage audiences before, during and after the festival with dynamic video marketing content.

We were tasked with creating their pre-roll video which is played to every event attendee across the festival with the potential of reaching 265,000 people and engaging these audiences across the festival’s social media channels.

Event Pre-roll Video

SOLUTION:

As with all projects, meticulous planning and execution is key. With our vast back catalogue of content, we were able to lean on key moments from past festivals and perfect sentiments to craft the narrative. This effort was used to develop the pre-roll and documentary in parallel. Keeping the audience’s social behaviour in mind, we produced a variety of micro-content tailored for platforms like Facebook, Instagram, TikTok and Twitter. This content ranged from event highlights, author spotlights, and behind-the-scenes peeks to interactive challenges and audience testimonials. All to drive buzz and excitement around the festival.

Festival Social Videos

EXECUTION:

We spent many days ahead of the festival sifting through 7 terabytes (over 7,000BG) of our own and supplied archive footage from the festival locating key sound bites and visuals from festivals past. We also sourced the very first news article from the archive, licencing this for use in this and the documentary. The social media campaign took centre stage in the run-up to the festival.

During the festival we worked onsite and remotely with the team to craft visually engaging social content which was rolled out across platforms, ensuring a consistent stream of engagement.

Our work on the “40 Years of Words” continues and will serve as the magnum opus, capturing the spirit of the festival across four decades, anchored by the inviting narration of Val McDermid. This film will delve into the festival’s origins, key milestones, and provide an immersive journey for viewers.

Festival Social Videos

IMPACT:

The pre-roll video became an essential part of the festival’s opening ritual, setting the tone and emotion for attendees. Using this online and at events made this an incredibly valuable piece of content. Our social media videos garnered thousands of interactions, with visitors often sharing their own festival memories, further enriching the festival’s narrative.

Attendees, whether present physically or joining virtually, felt more connected and involved, echoing sentiments of inclusivity and representation. Stay tuned for updates on the festival documentary “40 Years of Words”!

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

Illuminating Winter – NL Productions

Illuminating Winter – NL Productions

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Agency Showreel – Muckle Media

Agency Showreel – Muckle Media

Inspiring Inclusion – Living Wage Scotland

Inspiring Inclusion – Living Wage Scotland

Cardiac Rehabilitation – BHF

Cardiac Rehabilitation – BHF

Fast Fashion Documentary – University of Glasgow

Fast Fashion Documentary – University of Glasgow

Beyond Borders Scotland Podcast

Beyond Borders Scotland Podcast

Legacy of a Pioneer: Professor Desmond Julian

Legacy of a Pioneer: Professor Desmond Julian

The Living Links To Our Evolution: Living Links Research Centre

The Living Links To Our Evolution: Living Links Research Centre

Setting the Stage for Sustainability: Reset Scenery

Setting the Stage for Sustainability: Reset Scenery

40 Years in Focus: Edinburgh International Book Festival

40 Years in Focus: Edinburgh International Book Festival

Nature’s Call to Action TV Ads: RZSS

Nature’s Call to Action TV Ads: RZSS

Heartstrings: A Symphony of Hope – BHF

Heartstrings: A Symphony of Hope – BHF

Cost of Living Crisis – SUII

Cost of Living Crisis – SUII

The Enchanted Forest – Light, Sound and Imagination.

The Enchanted Forest – Light, Sound and Imagination.

CVR – Unseen Hands

CVR – Unseen Hands

Alec Pearson Coaching – Brand Launch

Alec Pearson Coaching – Brand Launch

The Kids Who Fell To Earth

The Kids Who Fell To Earth

Fiodh – The Whisky Watch

Fiodh – The Whisky Watch

Education Marketing – University of Glasgow

Education Marketing – University of Glasgow

Warmworks – Bringing warmth to homes and communities

Warmworks – Bringing warmth to homes and communities

Student Experience – Adam Smith Business School

Student Experience – Adam Smith Business School

RZSS – A Bold Vision

RZSS – A Bold Vision

Edinburgh International Book Festival: Onwards & Upwards

Edinburgh International Book Festival: Onwards & Upwards

Centre for Quantic Technology: Making the Invisible Visible

Centre for Quantic Technology: Making the Invisible Visible

Bitwise Agronomy: GreenView

Bitwise Agronomy: GreenView

K2 Management: Recruitment

K2 Management: Recruitment

RZSS Edinburgh Zoo: Dinosaurs!

RZSS Edinburgh Zoo: Dinosaurs!

BHF: THE CIRCUIT

BHF: THE CIRCUIT

BIKEPACKING SCOTLAND: REIVER RAID

BIKEPACKING SCOTLAND: REIVER RAID

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

GEORGE DIAZ: HIGH RISE

GEORGE DIAZ: HIGH RISE

CALMAC: RAIL & SAIL

CALMAC: RAIL & SAIL

TASTE PERTHSHIRE: CHRISTMAS

TASTE PERTHSHIRE: CHRISTMAS

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

THE ENCHANTED FOREST: COSMO

THE ENCHANTED FOREST: COSMO

PLATFORM 18: OFFICIAL AFTERMOVIE

PLATFORM 18: OFFICIAL AFTERMOVIE

OLD CASTLE LACHLAN: CROWDFUNDING

OLD CASTLE LACHLAN: CROWDFUNDING

BHF: YES I DONATE

BHF: YES I DONATE

STRAVAIGIN SCOTLAND: LUXURY TOURS

STRAVAIGIN SCOTLAND: LUXURY TOURS

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE