Comfort For Work

Comfort Global | Product Video Marketing
EXPLORE

CHALLENGE:

Comfort Global approached FoSho STUDIOS looking for quality studio production content at speed. The aim was to increase brand awareness and drive sales through video marketing directly to resellers into corporates. The challenge was to distinguish their high-end ergonomic chairs in a market dominated by established competitors like Herman Miller. The goal was to create engaging content, inspired by Apple, allowing the product to ‘sell itself’. Without any talent to show the chair in use, the objective was to showcase the superior design and quality of their chairs in a minimalist and aesthetically pleasing way.

Comfort Global | For Work:

SOLUTION:

We quickly confirmed the approach, objectives, audience, channels and deliverables in our development plan so we were all on the same page. With speed of production being of primary concern, this was actioned within the day so that we could move into production the same week. We located the perfect light grey backdrop to accent the chairs and provide a clean corporate look. Our solution focused on producing a flagship video in landscape and portrait making use of dynamic text to differentiate the models combining this with music and movement.

EXECUTION:

We produced the whole project in our Glasgow city-centre production studio. Our flexible space enabled the use of our greenscreen and in-house post-production facilities for a quick turnaround. We used our cinema camera, lighting and slider to create various dynamic shots, designed to feature key aspects of the chair, whilst introducing Comfort Global chairs ‘For Work.’ Using green screen and chroma keying techniques, we were able to highlight the various colour options available, using a single-coloured chair for each of the three models.

Comfort Global | For Work Social Reels:

IMPACT:

The videos provided Comfort Global with short, dynamic content to share with their UK distributors and help promote the ‘For Work’ collection. As a core piece of marketing collateral, the videos are helping the company to further establish themselves as a premier provider of ergonomic office chairs for offices around the UK.

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

The Power of Physical Activity – Parkinson’s UK

The Power of Physical Activity – Parkinson’s UK

Climate Change is an Opportunity – COB 2024 – Glasgow Chamber of Commerce

Climate Change is an Opportunity – COB 2024 – Glasgow Chamber of Commerce

Connecting Cultures – Beyond Borders Festival

Connecting Cultures – Beyond Borders Festival

All of Us – Glasgow and Clyde Rape Crisis

All of Us – Glasgow and Clyde Rape Crisis

Comfort For Work – Comfort Global

Comfort For Work – Comfort Global

Illuminating Winter – NL Productions

Illuminating Winter – NL Productions

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Agency Showreel – Muckle Media

Agency Showreel – Muckle Media

Inspiring Inclusion – Living Wage Scotland

Inspiring Inclusion – Living Wage Scotland

Cardiac Rehabilitation – BHF

Cardiac Rehabilitation – BHF

Fast Fashion Documentary – University of Glasgow

Fast Fashion Documentary – University of Glasgow

Beyond Borders Scotland Podcast

Beyond Borders Scotland Podcast

Legacy of a Pioneer: Professor Desmond Julian

Legacy of a Pioneer: Professor Desmond Julian

The Living Links To Our Evolution: Living Links Research Centre

The Living Links To Our Evolution: Living Links Research Centre

Setting the Stage for Sustainability: Reset Scenery

Setting the Stage for Sustainability: Reset Scenery

40 Years in Focus: Edinburgh International Book Festival

40 Years in Focus: Edinburgh International Book Festival

Nature’s Call to Action TV Ads: RZSS

Nature’s Call to Action TV Ads: RZSS

Heartstrings: A Symphony of Hope – BHF

Heartstrings: A Symphony of Hope – BHF

Cost of Living Crisis – SUII

Cost of Living Crisis – SUII

The Enchanted Forest – Light, Sound and Imagination.

The Enchanted Forest – Light, Sound and Imagination.

CVR – Unseen Hands

CVR – Unseen Hands

Alec Pearson Coaching – Brand Launch

Alec Pearson Coaching – Brand Launch

The Kids Who Fell To Earth

The Kids Who Fell To Earth

Fiodh – The Whisky Watch

Fiodh – The Whisky Watch

Education Marketing – University of Glasgow

Education Marketing – University of Glasgow

Warmworks – Bringing warmth to homes and communities

Warmworks – Bringing warmth to homes and communities

Student Experience – Adam Smith Business School

Student Experience – Adam Smith Business School

RZSS – A Bold Vision

RZSS – A Bold Vision

Edinburgh International Book Festival: Onwards & Upwards

Edinburgh International Book Festival: Onwards & Upwards

Centre for Quantic Technology: Making the Invisible Visible

Centre for Quantic Technology: Making the Invisible Visible

Bitwise Agronomy: GreenView

Bitwise Agronomy: GreenView

K2 Management: Recruitment

K2 Management: Recruitment

RZSS Edinburgh Zoo: Dinosaurs!

RZSS Edinburgh Zoo: Dinosaurs!

BHF: THE CIRCUIT

BHF: THE CIRCUIT

BIKEPACKING SCOTLAND: REIVER RAID

BIKEPACKING SCOTLAND: REIVER RAID

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

GEORGE DIAZ: HIGH RISE

GEORGE DIAZ: HIGH RISE

CALMAC: RAIL & SAIL

CALMAC: RAIL & SAIL

TASTE PERTHSHIRE: CHRISTMAS

TASTE PERTHSHIRE: CHRISTMAS

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

THE ENCHANTED FOREST: COSMO

THE ENCHANTED FOREST: COSMO

PLATFORM 18: OFFICIAL AFTERMOVIE

PLATFORM 18: OFFICIAL AFTERMOVIE

OLD CASTLE LACHLAN: CROWDFUNDING

OLD CASTLE LACHLAN: CROWDFUNDING

BHF: YES I DONATE

BHF: YES I DONATE

STRAVAIGIN SCOTLAND: LUXURY TOURS

STRAVAIGIN SCOTLAND: LUXURY TOURS

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE