The content needed to also help communicate their strategy to their audience across their social media channels and generate a variety of still images and video content.
We needed to create content that would professionally communicate the RZSS aims and also elicit a sense of pride. As the content would run both online and in person, we needed to grab attention quickly – and keep it.
We captured a wide variety of footage and timed this for the weather, animals and the park as a whole, as well as sourcing historic and global footage to integrate into the films.
Our priority in executing the RZSS project was creating high quality content – within a tight budget and tight timeline. We had two filming days at Edinburgh Zoo and two days at Highland Wildlife Park with a crew of 3: a self-shooting director, a producer and a sound operator/production assistant.
We hired specialist camera equipment that enabled effective filming of animals across the parks and used our in-house drone and licenced camera operator to capture drone footage to show the scope of their work.
RZSS now also have a suite of professional content on file to enrich their website and social media, plus a bank of footage and imagery that we can leverage for future projects.
Screengrabs: 4096×2160 @ 25fps & 120fps
RZSS 2030 Strategy:
02:59 | H.264 | 4096 × 2160
Strategy Social Trailer:
00:55 | H.264 | 4096 × 2160
AGM Year In Review:
11:13 | H.264 | 4096 × 2160