A Bold Vision

Royal Zoological Society of Scotland | RZSS 2030 Strategy
EXPLORE

CHALLENGE:

The Royal Zoological Society of Scotland (RZSS) has a pledge to reverse the decline of at least 50 species by 2030. They needed an inspiring visual representation of this strategy and to create dynamic content for their hybrid Annual General Meeting.

The content needed to also help communicate their strategy to their audience across their social media channels and generate a variety of still images and video content.

SOLUTION:

We needed to create content that would professionally communicate the RZSS aims and also elicit a sense of pride. As the content would run both online and in person, we needed to grab attention quickly – and keep it.

We captured a wide variety of footage and timed this for the weather, animals and the park as a whole, as well as sourcing historic and global footage to integrate into the films.

EXECUTION:

Our priority in executing the RZSS project was creating high quality content – within a tight budget and tight timeline. We had two filming days at Edinburgh Zoo and two days at Highland Wildlife Park with a crew of 3: a self-shooting director, a producer and a sound operator/production assistant.

We hired specialist camera equipment that enabled effective filming of animals across the parks and used our in-house drone and licenced camera operator to capture drone footage to show the scope of their work.

IMPACT:

RZSS worked with FoSho STUDIOS to close off a challenging but successful year and motivate membership retention. The content created also laid the path forward – to inspire members and depict the bold strides that RZSS will take in the next 10 years.

RZSS now also have a suite of professional content on file to enrich their website and social media, plus a bank of footage and imagery that we can leverage for future projects.

DELIVERABLES:

Still Images:

Screengrabs: 4096×2160 @ 25fps & 120fps

RZSS 2030 Strategy:

02:59 | H.264 | 4096 × 2160

Strategy Social Trailer:

00:55 | H.264 | 4096 × 2160

AGM Year In Review:

11:13 | H.264 | 4096 × 2160

Working with Fynn and the FoSho crew over a number of projects has helped build a solid foundation of trust that has proved invaluable in streamlining communication and production as well as creating a creative, collaborative working relationship that produces exciting and inspiring content for a range of platforms.

I can’t recommend enough spending the time with production to instil brand values and goals prior to filming. When we are aligned on vision, positioning and tone, which we often are with FoSho, sign-off is quick and easy because we rarely need edits, and the final product is always a perfect representation of what our organisation is looking for.

A huge part of this is the team’s ability to plan detailed shoots that make for productive days and/or evenings. FoSho’s prep and pre-production processes have been a huge help in getting our ducks in a row for shoots within the zoo. With detailed risk assessments and consideration for our wild residents at the zoo, FoSho have never shied away from the difficulty of working with animals – or children!

Christine Moorhouse
Marketing and Membership Manager

The Royal Zoological Society of Scotland