Living Wage Scotland

Scotland's Living Wage Revolution: A Decade of Impact | Video Marketing
EXPLORE

Social Trailer | Scotland’s Living Wage Revolution: A Decade of Impact:

CHALLENGE:

Living Wage Scotland approached us on the cusp of a momentous milestone – celebrating 10 years of championing fair pay across Scotland. Tasked with marking a decade of impactful work and the achievement of accrediting over 3,500 businesses, they sought a creative partner to help tell this story. The challenge? To encapsulate the journey, impact, and breadth of the Living Wage movement in a way that resonates with employers, policymakers, and the public alike, reinforcing the value and necessity of the Living Wage. The added challenge is that we had less then a month to get it release ready!

Living Wage Revolutionary: The Stand Comedy Club:

SOLUTION:

Building a close relationship with clients enhances our understanding of their brand and fosters trust, enabling even quicker turnaround. With this being our second project with the team it enabled us to speed up many aspects of production. To convey Living Wage Scotland’s story, we created a short documentary and social trailer, centering on the Poverty Alliance/Living Wage Scotland story as well as personal stories from Scotland’s business community, including Fat Buddha and The Stand Comedy Club. Along with individual social videos on each accredited Living Wage employer, we aimed to showcase the impact of fair pay through authentic Scottish narratives.

Living Wage Revolutionary: Fat Buddha:

EXECUTION:

The confidence that the Living Wage Scotland team had in FoSho STUDIOS allowed us to directly connect with contributors, streamlining the organisation, production, and approval processes. Over 3 production days, we filmed across Glasgow with the participating businesses from early morning to late at night. Our crew, led by the experienced hands of Martin, navigated logistical challenges to deliver a series of compelling video narratives. These included interviews with key figures like Peter Kelly, alongside dynamic visuals of Scotland’s working life. Rigorous pre-production planning ensured each story was told with the depth, dignity, and drove home the Living Wage mission.

Flagship | Scotland’s Living Wage Revolution: A Decade of Impact:

IMPACT:

The result was a powerful testament to a decade of Living Wage advocacy in Scotland. Premiered at a high-profile anniversary event and shared widely across digital platforms, our videos sparked renewed conversations around fair pay. They celebrated the achievements of Living Wage employers and inspired more businesses to join the movement. By turning the spotlight on the human stories behind the statistics, FoSho STUDIOS helped Living Wage Scotland not only commemorate a significant milestone but also fuel the momentum for future growth and advocacy.

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

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The Power of Physical Activity – Parkinson’s UK

Climate Change is an Opportunity – COB 2024 – Glasgow Chamber of Commerce

Climate Change is an Opportunity – COB 2024 – Glasgow Chamber of Commerce

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Connecting Cultures – Beyond Borders Festival

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All of Us – Glasgow and Clyde Rape Crisis

Comfort For Work – Comfort Global

Comfort For Work – Comfort Global

Illuminating Winter – NL Productions

Illuminating Winter – NL Productions

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Agency Showreel – Muckle Media

Agency Showreel – Muckle Media

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Inspiring Inclusion – Living Wage Scotland

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Cardiac Rehabilitation – BHF

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Fast Fashion Documentary – University of Glasgow

Beyond Borders Scotland Podcast

Beyond Borders Scotland Podcast

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Legacy of a Pioneer: Professor Desmond Julian

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The Living Links To Our Evolution: Living Links Research Centre

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Setting the Stage for Sustainability: Reset Scenery

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40 Years in Focus: Edinburgh International Book Festival

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Nature’s Call to Action TV Ads: RZSS

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Heartstrings: A Symphony of Hope – BHF

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Cost of Living Crisis – SUII

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The Enchanted Forest – Light, Sound and Imagination.

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CVR – Unseen Hands

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Alec Pearson Coaching – Brand Launch

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The Kids Who Fell To Earth

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Fiodh – The Whisky Watch

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Education Marketing – University of Glasgow

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Warmworks – Bringing warmth to homes and communities

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Student Experience – Adam Smith Business School

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RZSS – A Bold Vision

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Edinburgh International Book Festival: Onwards & Upwards

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Centre for Quantic Technology: Making the Invisible Visible

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Bitwise Agronomy: GreenView

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K2 Management: Recruitment

RZSS Edinburgh Zoo: Dinosaurs!

RZSS Edinburgh Zoo: Dinosaurs!

BHF: THE CIRCUIT

BHF: THE CIRCUIT

BIKEPACKING SCOTLAND: REIVER RAID

BIKEPACKING SCOTLAND: REIVER RAID

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

GEORGE DIAZ: HIGH RISE

GEORGE DIAZ: HIGH RISE

CALMAC: RAIL & SAIL

CALMAC: RAIL & SAIL

TASTE PERTHSHIRE: CHRISTMAS

TASTE PERTHSHIRE: CHRISTMAS

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

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THE ENCHANTED FOREST: COSMO

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PLATFORM 18: OFFICIAL AFTERMOVIE

OLD CASTLE LACHLAN: CROWDFUNDING

OLD CASTLE LACHLAN: CROWDFUNDING

BHF: YES I DONATE

BHF: YES I DONATE

STRAVAIGIN SCOTLAND: LUXURY TOURS

STRAVAIGIN SCOTLAND: LUXURY TOURS

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE