The Living Links To Our Evolution

Living Links Research Centre
EXPLORE

CHALLENGE:

We were approached with the task of demystifying the complex world of primate research for a diverse audience. The challenge was to create content that resonates with families and individuals of varying backgrounds, many without a scientific foundation, who visit the Living Links Research Centre. These visitors, both on-site and online, have a keen interest in understanding the research and the centre wanted to provide an engaging experience and an easy way to understand the visitor experience. Our goal was to transform their curiosity into comprehensive understanding, making the intricate details of primate behaviour, cognition, and their evolutionary ties to humans accessible and engaging.

Living Links Tour

SOLUTION:

This project is all about experience, education and encouraging curiosity into the fascinating world of our evolutionary past. There was a clear need for content that could live on various platforms, from the Living Links Centre’s on-location screens to its website and social media channels, so we designed a suite of videos. These included a Living Links Tour Video, thematic explorations of primate behaviour, and insights into citizen science. Each piece was crafted to not only inform but also to inspire a connection with the primates and the research that sheds light on our species.

 

Primate Tool Use

Our Living Links

Animal Culture

EXECUTION:

It was vital for all involved that we ensured accurate and engaging information. For this reason, we worked with a wide variety of Living Links staff and researchers, working with them to craft scripts that perfectly encapsulated the subject in an engaging and interesting way. The production spanned over only 2 days because we dedicated a lot of time to understanding the aims and objectives for each piece of content. With meticulous planning, dynamic scripts and a detailed shot list we had everything we needed to craft this suite of videos. The post-production phase was structured to refine the narrative through editing, visual effects, and the integration of engaging music that matched the tone of the content. Subtitles were embedded to ensure accessibility, aligning with the inclusive ethos of the project.

Social Behaviour

Essence of Play

Citizen Science

IMPACT:

Our content serves as a bridge, connecting the public with the nuances of primate research and fostering a deeper appreciation for our closest animal relatives. The impact of the video series across online and in the centre has transformed the experience for every visitor. There are now engaging touch points before their visit and key video information is presented on screens at key moments to engage and inform visitors. During the content, the audience transitions from a state of casual curiosity to one of informed appreciation and understanding. The content not only educates but also encourages active participation, inviting viewers to join the Living Links community and engage in citizen science initiatives.

EXPLORE MORE:

We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

Illuminating Winter – NL Productions

Illuminating Winter – NL Productions

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Scotland’s Fair Wage Revolution: A Decade of Impact – Living Wage Scotland

Agency Showreel – Muckle Media

Agency Showreel – Muckle Media

Inspiring Inclusion – Living Wage Scotland

Inspiring Inclusion – Living Wage Scotland

Cardiac Rehabilitation – BHF

Cardiac Rehabilitation – BHF

Fast Fashion Documentary – University of Glasgow

Fast Fashion Documentary – University of Glasgow

Beyond Borders Scotland Podcast

Beyond Borders Scotland Podcast

Legacy of a Pioneer: Professor Desmond Julian

Legacy of a Pioneer: Professor Desmond Julian

The Living Links To Our Evolution: Living Links Research Centre

The Living Links To Our Evolution: Living Links Research Centre

Setting the Stage for Sustainability: Reset Scenery

Setting the Stage for Sustainability: Reset Scenery

40 Years in Focus: Edinburgh International Book Festival

40 Years in Focus: Edinburgh International Book Festival

Nature’s Call to Action TV Ads: RZSS

Nature’s Call to Action TV Ads: RZSS

Heartstrings: A Symphony of Hope – BHF

Heartstrings: A Symphony of Hope – BHF

Cost of Living Crisis – SUII

Cost of Living Crisis – SUII

The Enchanted Forest – Light, Sound and Imagination.

The Enchanted Forest – Light, Sound and Imagination.

CVR – Unseen Hands

CVR – Unseen Hands

Alec Pearson Coaching – Brand Launch

Alec Pearson Coaching – Brand Launch

The Kids Who Fell To Earth

The Kids Who Fell To Earth

Fiodh – The Whisky Watch

Fiodh – The Whisky Watch

Education Marketing – University of Glasgow

Education Marketing – University of Glasgow

Warmworks – Bringing warmth to homes and communities

Warmworks – Bringing warmth to homes and communities

Student Experience – Adam Smith Business School

Student Experience – Adam Smith Business School

RZSS – A Bold Vision

RZSS – A Bold Vision

Edinburgh International Book Festival: Onwards & Upwards

Edinburgh International Book Festival: Onwards & Upwards

Centre for Quantic Technology: Making the Invisible Visible

Centre for Quantic Technology: Making the Invisible Visible

Bitwise Agronomy: GreenView

Bitwise Agronomy: GreenView

K2 Management: Recruitment

K2 Management: Recruitment

RZSS Edinburgh Zoo: Dinosaurs!

RZSS Edinburgh Zoo: Dinosaurs!

BHF: THE CIRCUIT

BHF: THE CIRCUIT

BIKEPACKING SCOTLAND: REIVER RAID

BIKEPACKING SCOTLAND: REIVER RAID

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

CENTRE FOR VIRUS RESEARCH: CVR SHORTS

GEORGE DIAZ: HIGH RISE

GEORGE DIAZ: HIGH RISE

CALMAC: RAIL & SAIL

CALMAC: RAIL & SAIL

TASTE PERTHSHIRE: CHRISTMAS

TASTE PERTHSHIRE: CHRISTMAS

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

BLAIR ATHOL DISTILLERY: SIGNATURE TOUR

THE ENCHANTED FOREST: COSMO

THE ENCHANTED FOREST: COSMO

PLATFORM 18: OFFICIAL AFTERMOVIE

PLATFORM 18: OFFICIAL AFTERMOVIE

OLD CASTLE LACHLAN: CROWDFUNDING

OLD CASTLE LACHLAN: CROWDFUNDING

BHF: YES I DONATE

BHF: YES I DONATE

STRAVAIGIN SCOTLAND: LUXURY TOURS

STRAVAIGIN SCOTLAND: LUXURY TOURS

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

JOHN MUIR TRUST: YOUNG PEOPLE AND NATURE

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