Waiting Time: The Power of Video in Healthcare Advocacy | FROM THE FIELD E20
TL;DR:
- Our video for BHF Scotland highlighted Scotland’s cardiology crisis and screened a parliamentary reception.
- At its parliamentary screening, Kevin, who is featured in the video was offered immediate care.
- A powerful reminder that storytelling can drive action
A Longstanding Creative Partnership
We’ve worked closely with British Heart Foundation Scotland for years, helping to bring their campaigns to life through video. Whether amplifying groundbreaking research or telling the personal stories behind heart disease, our role has always been to craft content that informs, engages, and drives action.
When BHF Scotland needed a powerful way to highlight the growing crisis of cardiology waiting times, we knew this was about more than just producing a film—it was about giving a voice to those left waiting for care.
The Challenge: Making the Wait Visible
More than 24,000 people in Scotland are currently waiting for a cardiac appointment. Over 1,100 have been waiting for more than a year—far beyond the 12-week target set by the Scottish Government.
BHF Scotland needed a way to:
- Turn statistics into stories – making the crisis feel real.
- Engage decision-makers – ensuring the film resonated at Parliament.
- Support their wider campaign – keeping the conversation going long after the event.
Bringing the Story to Life
Our approach was simple but effective. We filmed a piece-to-camera interview with Kevin Haggerty, a patient who had waited over two years for a cardiology appointment. Using a teleprompter setup, Kevin spoke directly to the audience, sharing his experience in a way that felt immediate, raw, and personal.
The video also featured perspectives from clinicians, reinforcing the medical consequences of long wait times. The final piece combined these stories with key data visuals, ensuring that the film hit hard both emotionally and factually.
The Impact: A Film That Moved People to Act
The film premiered at BHF Scotland’s parliamentary reception on 5th February, bringing the reality of Scotland’s cardiology crisis directly to policymakers.
What happened next was unexpected. As Kevin stood in the room after the screening, cardiologists approached him offering private consultations. Within hours, he had appointments booked—after more than two years of waiting.
This was a rare moment where we saw, in real-time, the direct impact of video storytelling.
Beyond This Project
We’ve been lucky to collaborate with the British Heart Foundation on a range of projects, from high-end documentary storytelling to research-driven campaigns and animations.
As David McColgan, Head of BHF Scotland, put it:
“Having worked with the team at FoSho STUDIOS for a number of years, I have come to know the high-quality product and service they deliver. Their work was both professional and personal. The final product was beyond all expectations. It was quite simply a very high-end documentary that told the story of Prof Desmond Julian from all angles, culminating in a piece of work that was both emotive and inspiring. It is an old cliché to say a team went above and beyond, but their management of the project, the budget, and the final product was simply outstanding.”
Kevin’s story is just one example of the thousands still waiting for care. We know that content alone can’t change policy overnight— but it can play a vital role in shifting conversations and driving momentum.
You can find out more about the BHF and support there work here.