Cardiac Rehabilitation

British Heart Foundation | Animation
EXPLORE

CHALLENGE:

The British Heart Foundation (BHF) recognised a crucial gap in public understanding of Cardiac Rehabilitation. Targeting both UK-wide and localised audiences, including those new to and familiar with Cardiac Rehabilitation, BHF faced the challenge of demystifying the rehab process. Many individuals lacked awareness or held misconceptions about what Cardiac Rehabilitation entails, which could lead to hesitation or reluctance in participating. The goal was to transform the audience’s initial uncertainty or lack of knowledge into a clear understanding and positive perception of Cardiac Rehabilitation’s benefits. 

Social Animation Trailer:

SOLUTION:

FoSho STUDIOS developed a comprehensive plan to address this challenge through an engaging 2D animated explainer video. The video, titled “BHF – Cardiac Rehabilitation Animation,” aimed to educate and inspire viewers about the importance and process of Cardiac Rehabilitation. We focused on creating relatable characters and stories that reflect diverse backgrounds and experiences, ensuring the content resonated with a wide audience. The animation was designed to be warm, dynamic, and informative, with an upbeat and inspiring musical score to enhance the viewer’s experience.

EXECUTION:

The execution involved meticulous planning and creative development. We crafted a script that took viewers on a journey through the experiences of characters like Amelia and George, showcasing the personalised and supportive nature of modern Cardiac Rehabilitation programs. The animation featured various scenes, from hospital settings to home environments, illustrating the comprehensive support available to patients. Our team ensured that the animation’s look and feel were in line with BHF’s brand guidelines, using an explainer style that was both accessible and visually appealing.

 

Flagship Animation:

IMPACT:

The “BHF – Cardiac Rehabilitation Animation” had a significant impact on its audience. It successfully educated viewers about Cardiac Rehabilitation, leading to a better understanding and appreciation of its importance in recovery and overall well-being. The animation helped dispel myths and fears, encouraging viewers to consider participating in rehabilitation programs. The call to action at the end of the video motivated viewers to seek more information and share the video, further spreading awareness and understanding of Cardiac Rehabilitation.

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We create a wide range of content from our Glasgow production studio. Explore some of our video projects below and please reach out if we can help.

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